Saturday, February 1, 2014
Maison Kitsuné and Pernod Absinthe
In 2012 Pernod brought back to life the famous Pernod Absinthe and the designer from Maison Kitsuné, inspired by the brand's universe, created the design for the first limited edition bottle.
In 2013, Pernod Absinthe decided to renew its confidence in Maison Kitsuné by asking them to design the new bottle celebrating both the reopening of the eminent distillery in Thuir and the launch of the new formula.
Maison Kitsuné is an iconic brand. Its two creators, Gildas Loaec and Masaya Kuroki, designed the new bottle.
âI decided to adorn this new Pernod Absinthe bottle with an even gentler and more japonese-style pattern than the previous oneâ declared Gildas Loaec, founder of Maison Kitsuné. The limited edition was presented on October 15th 2013 in the Maison Kitsuné boutique in New York. (â¦)
An absence of absinthe
By 1910, France was consuming 36 million litres of absinthe per year.
PERNOD ABSINTHE, A CULTURE
Absinthe had established itself as the pre-dinner drink by the mid-19th century, with 'The Green Hour' known by all as the early evening moment to enjoy the drink.
The Green Fairy returns
As more and more people seek to experience Pernod Absinthe as it was originally enjoyed during La Belle Epoque period, the tradition of The Green Hour, or L'Heure Verte
PERNOD ABSINTHE & ART
Based on a painting by artist Charles Maire (1845-1919), for many years this art poster hung in nearly every bar and café in Paris during La Belle Epoque.
