Wednesday, May 14, 2014
An absence of absinthe
By 1910, France was consuming 36 million litres of absinthe per year. The crisis of the wine industry and phylloxera epidemic added to an increase of the propaganda around the alleged fatal and violent side effects of absinthism, led and in 1915 the French government to outlaw absinthe, after Switzerland in 1910 and the USA in 1912.
Pernod continued to distil other spirits and liquors before bringing all its distilleries under the name of établissements Pernod in 1926. A new 'sans absinthe' Pernod drink ' a liqueur d'anis ' was created, but it would be nearly a century before the traditional recipe would again see the light of day.
Sources : Marie-Claude Delahaye. L'Absinthe, histoire de la Fée Verte », 1983 et « Pernod, Créateur de l'Absinthe », 2008.
The Green Fairy returns
As more and more people seek to experience Pernod Absinthe as it was originally enjoyed during La Belle Epoque period, the tradition of The Green Hour, or L'Heure Verte
PERNOD ABSINTHE, A REVIVAL
The green fairy is back in its original version.
PERNOD ABSINTHE & ART
Based on a painting by artist Charles Maire (1845-1919), for many years this art poster hung in nearly every bar and café in Paris during La Belle Epoque.
PERNOD ABSINTHE, A CULTURE
Absinthe had established itself as the pre-dinner drink by the mid-19th century, with 'The Green Hour' known by all as the early evening moment to enjoy the drink.
