Based on a painting by artist Charles Maire (1845-1919), for many years this art poster hung in nearly every bar and café in Paris during La Belle Epoque. Depicting the orginal Pernod-Fils bottle and the traditional style of glass used during its golden age, the image also honours the artist’s home of Pontarlier.
The flattery of imitation
When absinthe’s popularity grew rapidly in the 19th century, the Pernod Absinthe name quickly became associated with quality and purity of ingredients. So eager were competitor brands to profit from Pernod Absinthe’s reputation, they created similar brand names to fool drinkers,
The Art of Absinthe
Soon cafés and bars all over Europe would use art posters to promote different brands of absinthe. Images of the Pernod-Fils factory in Pontarlier depicting the French provincial heritage of the brand, as well as packaging, labelling and bottles were all popular advertising images, and would all help to distinguish Pernod Absinthe from its imitators.
Such was the popularity of Art Nouveau on the streets of Paris in the 19th century – an art style influencing everything from street signs to furniture design – many brands would adopt this style in their advertising well into the 20th century.
Today, some lovers of Pernod Absinthe around the world take their enjoyment of the Green Hour even further, collecting vintage bottles of Pernod Absinthe and other memorabilia from the 19th and early 20th century.
Branded Pernod Absinthe spoons, fountains, water carafes and advertising have fetched thousands at auction houses around the world and are now considered collectors’ items.
Sources : Marie-Claude Delahaye. L’Absinthe, histoire de la Fée Verte », 1983 et « Pernod, Créateur de l’Absinthe », 2008.